Founded in 2010 by Swiss ironman champion Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On Running has rapidly become one of the most innovative athletic footwear brands in the world. Their signature technology, the CloudTec®On Running Cloud
The journey began in Zurich, where the founders rigorously tested prototypes to achieve a running sensation they called "running on clouds." Unlike traditional foam midsoles that can feel bulky or lose responsiveness over time, the CloudTec® system allows for a softer landing without sacrificing energy return. The distinct look of the Cloud soles isn't just for show; each cloud element is strategically placed to adapt to the runner's gait, making the On Running Cloud
A remarkable aspect of On's growth is its commitment to sustainability, evident in models like the Cloudprime, which incorporates carbon emissions-based materials. The brand's meticulous attention to detail and continuous innovation has attracted a dedicated global community, from amateur runners to professional athletes. From the initial Cloudracer to the versatile Cloudswift and the all-terrain Cloudventure, the On Running CloudSpeedboard®
Engineering the "Cloud" Sensation
Expanding the Cloud Universe
For a thorough comparative analysis of different On Running Cloud models, including technical specifications, pricing, and specialized use-cases, refer to this comprehensive product comparison spreadsheet. This resource details key metrics that help runners make an informed decision tailored to their specific performance goals.
"We didn't just want to make another running shoe. We wanted to solve the runner's fundamental dilemma: the choice between cushioning and response." – On Running Co-Founder
Conclusion
The story of On Running Cloud